The company’s industry-leading AI turns items into short, shoppable videos in under 3 seconds, bringing live commerce to an always-on feed and opening selling to anyone
London, 20 August 2026— Live shopping app Tilt today launches Clips: a scrollable feed of short, buyable videos, so anyone can shop or sell, without waiting for a stream to go live. In an industry first, anyone can create a listing in under three seconds - AI handles the shoot and write-up, so all that's left is a real person showing you a real thing. It's Tilt's biggest launch since its $26M in fresh funding from TQ Ventures, Vinted Ventures, Balderton and more, and lands after 8x revenue growth since its Series A.
The rest of the industry is pouring AI into shopping, and nobody's cracked it. They're all chasing the same idea: an agent that buys for you, until shopping disappears entirely. Tilt is building the opposite. It’s a real person who knows their stuff, showing you something you didn’t know you wanted. That’s what live brought back - a seller streams, holds items up and people bid and win in the moment. But miss the stream, miss the item.
Clips fixes that, putting real people at the centre of buying while removing the grind of photographing stock, writing listings, and filling in details by hand. For buyers, it's simple: scroll the feed, tap, buy. For sellers, there are two ways in: go live and your unsold items become clips that keep selling after the stream ends, or skip live entirely and film a clip on your own. Just hold an item up to the camera, describe the item out loud and AI does the rest, logging the category, brand, size and condition. What used to take 15 minutes now takes 2.3 seconds.
"Machines are great at a lot of things. Getting you to buy from a stranger you've never met isn't one of them,” said Neil Shah, co-founder of Tilt. "Trust is about to become the rarest thing on the internet. As AI floods the world with fakes, that gap only gets wider. Clips is how we close it: you see the item in someone's hands, every detail, and seconds later it's yours.”
Clips also widens who gets to sell. Going live isn't for everyone, and until now that was the price of entry. Clips lowers the barrier: anyone comfortable holding an item up to a camera can start making money on Tilt. Already, 70% of users posting clips have never gone live. It opens up supply in off-peak hours and gives buyers a faster way in, browsing authentic, specific items on their own time if they’re unable to watch a stream for the full duration.
"I held up a pair of shoes and it identified them straight away, the description was spot on," says Clips user Viraj Singhal. "It's a tenth of the time it'd take to list on eBay - a lot quicker and a lot more seamless."
Live stays at the centre of Tilt, providing the entertaining rush of bidding, while Clips gives buyers a way to browse and buy in their own time. The feature is hard to copy. Turning a held-up item into a shoppable video in seconds means running layers of AI in parallel, working out in real time what an item is: its category, brand, size and condition. Tilt calls these live interaction models, and getting them to feel instant is a problem the rest of the industry is still slow at.
Clips follows a simple bet: the next generation won't shop through static listings the way their parents did. They'll discover and buy the way they already watch everything else, through real people, on video, through a feed. TikTok did it for entertainment, YouTube did it for television, Instagram did it for photos: each turned a passive format into something anyone could make and everyone could scroll. Shopping is next. And just as those platforms turned viewers into creators, Clips turns shoppers into sellers.
About Tilt
Tilt exists to make commerce alive. It connects buyers and sellers in real time and lets anyone build a business without ad campaigns, websites, or capital. The company is building the AI layer for human-led commerce: Snap turns anything held up to a camera into a listing in seconds, while Clips turns video listings into an always-on shoppable feed. The result is shopping that doubles as entertainment and community, where buyers spend over an hour a day. Founded in 2021 by Abhi Thanendran and Neil Shah - both in Revolut’s first thirty employees - Tilt is live in the UK, Italy and Spain, with $46M raised from Vinted Ventures, Balderton Capital, TQ Ventures, Earlybird, and Seedcamp. www.tilt.app
Press contact: Rhianna Donaldson, rhianna@tilt.app